Dec 15, 2010
Nov 29, 2010
Nov 16, 2010
Everyone, (no matter who you are) gets direct mail, or “variable data” sent to them at least once a month or so. Direct mail is defined as “advertising sent directly to prospective customers via the mail”. I don’t know about you, but a lot of the time, when I get direct mail I slightly look it over and then toss it in the trash. Now that I have completed a direct mailing assignment for my digital file preparation class, immediate tossing of the direct mail will no longer be something I do.
We were given the task to complete a direct mailing piece that was 5x8”, and could be directed to at least two separate audiences. My original idea was to target residents and businesses that might be moving, advertising a moving company. I then decided to change my idea to, Night-N-Day Casino. My target audience was male and female, and my call to action was drink specials that advertised for nights that the casino was usually slow.
In my variable data I used elements such as a duotone on both of my male and female projects, as well as on the front and the back. I also utilized the COB (cut out background) lesson and completed that on all of my images as well. Finally, I used a hard drop shadow on my logo design, and a screen tint as well.
I wanted my design to be flashy enough to catch the eye of the recipient, (so to not get immediately tossed in the trash) but also be clean and simple. Something as small as a 5x8” card can fill up fast with cluttered text and images, my goal was to design a more simple and to the point piece of variable data that could appeal to men and women.
Nov 15, 2010
Pittsburg State University's Technology Center was home to the technology conference this year, and the option to attend informational lectures was a great resource for GIT students. The lecture that I chose to attend was one that talked specifically about photography. As a art student I have a lot of interest in various media of art, so the "photography review, going wild" title of the lecture caught my eye.
Upon arrival at the lecture we were given notepads, a pen, and informational packets. While I looked at the outline for the lecture while waiting for it to begin, I noticed a lot of the information that was planning on being covered was, in fact, a review. Also, while waiting, I noticed the notepad he gave us from his graphics department at his university; I don't know if it was because I had just recently completed a similar assignment in my digital file preparation class, but I noticed a lot about their notepad that I would want to prefect before handing it out to a fellow graphics department.
Once the lecture had begun I realized my suspicion had come true. This gentlemen's lecture started out as a complete and utter review; he discussed proper f/stops, and ISO's as well as the manual and automatic settings on a camera, (all things I would suspect someone attending a photography lecture would know coming in). This discussion went on for about 15-20 minutes of the 50 minute lecture.
After the review the lecture proceeded into a more promising subject, the dark room. I very much enjoyed his prints he had to show us, and how he developed a lot of techniques we use in photoshop (filters) by spending countless hours in the dark room, dodging and burning, resizing, etc. However, he never gave true instruction on how to complete any of these images in a dark room.
Overall, I did feel like the lecture left me wanting more. It started out slow, but once he started discussing some of his published works I was interested in the way he accomplished some of his prints, but he held back. This lecture started out as a mere review, and ended with him simply displaying his works and accomplishments, I feel that I came out knowing as much about photography as I did going in.
Oct 25, 2010
When trying to think of what type of ad wanted to produce, I started thinking about the types of services I would stop and look at in a newspaper. The first thing that came to mind was a dog walking service, which later developed into a dog care service. I have two large breed dogs and would definitely take advantage of an AFFORDABLE dog care service. To house your dog in at a vet in this town depends on the weight of your dog, my dogs are both over 50 lbs which means a lot of money for me to house them while I go away for the weekend. Also sometimes I don’t always have the time to walk both my dogs, and they have so much energy. A walking service would be wonderful, along with a yard pick up service.
Once I realized what it was that I wanted to advertise I started to think about who else would benefit from these services, other then myself. My grandma just had open heard surgery and is unable to walk long distances, someone her age would greatly benefit from some of, if not all of the services provided in my ad. Another example is my cousin just had a baby and the puppies tend to get the short end of the stick, taking them on a walk would help to get some of the their energy out. Also my mom and dad just got a new puppy after our old dog passed away last Christmas. My mom was very against it sense she just started a new job, and my dad is always away on business. Someone who could come walk their puppy during the day and let her out would help my parents to feel less guilty about working all day and sable being pinned up. Finally as mentioned before, affordable services for college students would be beneficial, so a student discount of some kind would be a good idea.
As far as the design, I wanted to keep it simple. Obviously it being a newspaper ad it needs to be black and white, but I do want to include some dog like graphics to catch a reader’s eye when flipping through the paper. The ad will include services such as dog walking, vacation sitting, yard clean up, as well as my contact; email, phone, web site and rates. The ad will include enough information that will entice the dog owner to call or check out my site.