Gap Logo

photo comes from google images

Simple and classic, these are the words that come to mind when looking at the original logo for the Gap. Like the clothes, their logo was a wallflower in the sense that it was not bold, flashy, and didn’t draw attention to itself. Recently the Gap made the decision to drastically change their logo. The choice to change the logo came from a decrease in sales, and gap made the decision to revamp their brand.

The original logo suited the store brand; their preppy logo matched the esthetic of Gap. The change was too drastic for customers and it is my belief that the better choice would have been for gap to gradually transition; either that or change to something that continued to match the look of their brand. If gap wanted to freshen up their logo they could have changed the color of the square, changed the font, or both at the same time.

A week has based and Gap has heard loud and clear that nobody liked the logo change. When the change was made people got on twitter, facebook, and basically any internet blog site and voiced their passionate disgust for this change. Finally gap decided to go back to the original logo, but not without getting a lot of press. Some might wonder if that what their plan all along.

Now that all the drama is over with the logo change Gap has gotten a lot of press good and bad. Sense the switch back, it has been said that this all might have been a call to action, to get people to submit designs and suggestions. Gap was very quick with commentary about the decision to change, and of course wanted to let everyone know that the new styling of the clothing brought on the change.

Whatever the master plan might have been Gap has drawn a lot of attention to themselves. I must admit in the last week I have visited the Gap site for the first time ever, just to see if the logo was on there and also to see what this new clothing was all about. If this was Gaps goal, then they definitely succeeded.