Oct 15, 2010

Movie poster

In my Layout and Design class we were assigned to design an poster using a popular quote from a "classic movie" I chose Sixteen Candles. The idea was to advertise the movie playing on a movie channel such as turner classic movies.

Gluten Free

My dear friend Morgan is gluten intolerant and has become quite the baker in gluten free products. She asked me to develop a logo for her so that she could have labels for her gluten free baked goods. Below is the process of all the ideas and drafts she and I went through to end up on the final logo.

first idea, I added wheat stocks to the letters of the logo to catch the eye of the viewer.

We needed to incorporate Morgan's name into the logo some how...

another idea kind of playing around with the idea of word play.

Final logo. Morgan came up with the "g free" and the idea of having a cupcake floating above the logo. I took her ideas and came up with her final logo.

Halloween Invites

My mom and dad are having a halloween party with all of their friends, and my mom asked me if I would design a invitation for her. I decided to do a postcard style invite, and sense my mom and all of her friends love cosmopolitans I decided to incorporate it into the invite. Here is a view of the front and back.

Sense my parental units are doing a chili cook off I decided that they should have a vote. I made ballot's for their guest to fill out.

Oct 14, 2010

Gap Logo

photo comes from google images

Simple and classic, these are the words that come to mind when looking at the original logo for the Gap. Like the clothes, their logo was a wallflower in the sense that it was not bold, flashy, and didn’t draw attention to itself. Recently the Gap made the decision to drastically change their logo. The choice to change the logo came from a decrease in sales, and gap made the decision to revamp their brand.
The original logo suited the store brand; their preppy logo matched the esthetic of Gap. The change was too drastic for customers and it is my belief that the better choice would have been for gap to gradually transition; either that or change to something that continued to match the look of their brand. If gap wanted to freshen up their logo they could have changed the color of the square, changed the font, or both at the same time.
A week has based and Gap has heard loud and clear that nobody liked the logo change. When the change was made people got on twitter, facebook, and basically any internet blog site and voiced their passionate disgust for this change. Finally gap decided to go back to the original logo, but not without getting a lot of press. Some might wonder if that what their plan all along.
Now that all the drama is over with the logo change Gap has gotten a lot of press good and bad. Sense the switch back, it has been said that this all might have been a call to action, to get people to submit designs and suggestions. Gap was very quick with commentary about the decision to change, and of course wanted to let everyone know that the new styling of the clothing brought on the change.
Whatever the master plan might have been Gap has drawn a lot of attention to themselves. I must admit in the last week I have visited the Gap site for the first time ever, just to see if the logo was on there and also to see what this new clothing was all about. If this was Gaps goal, then they definitely succeeded.

Note Pad

In my digital file prep class we were assigned to design a notepad as a recruitment tool for possible incoming students.

Above is a brainstorming technique. This identity map helped to think of ideas that might draw in possible future students. Things that high school students might be interested in.

10 thumbnails gave me many options to choose from.

I finally ended up on a notepad that was inspired by facebook.

Final notepad

Throughout the process of brainstorming for this notepad I came up with the idea of drawing the recruits in by associating our department with Facebook. Anytime you go to someone’s facebook page that you are not already friends with then you can add them as a friend by clicking the “add as friend” button. I know college students are on facebook all the time, and now that they opened it up to highschool students they are getting addicted as well. My hope is that the facebook themed design will draw in the recruit, and from there they will connect the irony and hopefully remember GIT (graphics and imaging technologies) when getting on the Internet the next time.
The design incorporates certain elements and principles of design, such as line, balance, and harmony. The use of crisp clean lines helps to makes the designs overall look sharp; this is due to the use of the same thickness of line throughout all elements of the notepad; text, and graphics. The fact that the assignment is a note pad leaves an obvious use of negative space, but because of the header and footer and the juxtaposition of the heavier pieces (the KTC and the check mark) it allows for the notepads design to balance out and not become too crowded.
Finally, a principle of design demonstrated in my design is harmony. The use of line with the balance of the overall design creates a harmony throughout the notepad. The viewer’s eye is drawn in by the facebook reference then picks up on the KTC header, and finally sees that they can visit us on facebook, or at our site, giving them plenty of options.