Oct 15, 2010

Gluten Free

My dear friend Morgan is gluten intolerant and has become quite the baker in gluten free products. She asked me to develop a logo for her so that she could have labels for her gluten free baked goods. Below is the process of all the ideas and drafts she and I went through to end up on the final logo.

first idea, I added wheat stocks to the letters of the logo to catch the eye of the viewer.

We needed to incorporate Morgan's name into the logo some how...

another idea kind of playing around with the idea of word play.

Final logo. Morgan came up with the "g free" and the idea of having a cupcake floating above the logo. I took her ideas and came up with her final logo.

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