My dear friend Morgan is gluten intolerant and has become quite the baker in gluten free products. She asked me to develop a logo for her so that she could have labels for her gluten free baked goods. Below is the process of all the ideas and drafts she and I went through to end up on the final logo.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbeUtTVvnmucbZ2_7FhQYaKlWA6sGt711hsOurro8aavd0c86l95mvb3law8V9GQnTjF0Hu8HP8x59kIgx44lCV6-JG6erg1j34-GHCY4X7KcnLbGQpulje-tXin1Q2lqCnj1lD8sjc3Y/s320/NoWheat.jpg)
first idea, I added wheat stocks to the letters of the logo to catch the eye of the viewer.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUt3qlqrcwC5xnODJkDartTWTUDzMHAayaaB1OtmD6D_LYSxJbb8XrK_kP80oVib30twLh20HDU-96MR3pUZseqt2dknQ1vP7482qS9LxHlS6O1ttnwfRpzvxh7syGlJNxR0OBqh4Ux7Q/s320/MorganMade.jpg)
We needed to incorporate Morgan's name into the logo some how...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj91XoB9sWVb_BzUl1_3ELbbEa1qjKAAxprq4vJbA0eBWnqp53yF64aI6R8qdXyOtf6SkGDfllRfy3xSwRdpTXMul7EyjqixNEF0PaoA5YMbA72ugdbqUUuKJyBzXzRuW1MGrVPPzuStQk/s320/glutless.jpg)
another idea kind of playing around with the idea of word play.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDAEB66ZmFDjFoo0mpYk0hBK7ml4loZJ6PMWCCGqzJtvGxahfFdah31f9jLGkNZhF3aRjHey5xA_2eDxQxVjlAmmEby79V6Rrqs9se3Gh-XXP62303THAesytcKoHWHJKei6aDiQ98Uvw/s320/gfreeFINALLOGO.jpg)
Final logo. Morgan came up with the "g free" and the idea of having a cupcake floating above the logo. I took her ideas and came up with her final logo.
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